It can be really confusing when cosmetic companies are launching new products all the time, especially mascara's. They promise more volume, more separation, longer lashes, curlier lashes and sometimes leave us more bewildered as to which mascara would suit us best.
We aim to give a quick overview of each of the mascara's in the Rimmel range, to help you decide which would be perfect for you.
RIMMEL LASH MAXX Mascara - Lash Maxx promises perfect lash separation. It achieves this by using a comb-like applicator rather than a brush. Lash Maxx is designed to separate lashes, giving a 3x lash multipying effect (so, making each lash look like three). This mascara is great at making all lashes go in the same direction, thanks to it's comb applicator.
RIMMEL GLAM EYES Mascara - Glam Eyes comes in a fab pink and black tube. Glam Eyes is a volumising, separating and defining mascara. It has a Volumflex brush which allows the brush to move as you apply the product. It allows you to build up the formula on the lashes, giving you longer, groomed lashes. RIMMEL VOLUME FLASH Mascara - Volume Flash gives instant volume and thickness to lashes. So, this one isn't about defining and working the product through your lashes, as we've mentioned with Lash Maxx. This mascara has a brush applicator and gives you lash thickening (up to 10 x more volume) without clumping.
RIMMEL EXTRA SUPER LASH Mascara - Extra Super Lash Mascara is a lash building and separating mascara. It gives lash separation and definition. It allows you to build up the definition and separation by applying unlimited coats onto the lashes, without clumping or sticking. RIMMEL SEXY CURVES Mascara - Sexy Curves mascara helps to plump, define and curl your lashes. It has a Triple Plump (fuller) brush which gives a great curl to your lashes, claiming up to 70% curlier. The brush wiggles through lashes, coating them and adding up to 7x more volume.

So whether you're looking for more volume, definition, or curlier lashes, hopefully this will help you choose the right mascara. Rimmel Mascara's start at £4.99 and some feature in our 3 products for £10 section, allowing you to try a few and save money at the same time!